Marketo Launch Pack Services Terms

Marketo Launch Pack Services Terms

Applicability: These Launch Pack Services Terms are subject to change at any time.  The Terms existing as of the date of Customer’s executed Order are valid for and apply to the Launch Pack Services set forth in such Order.  Upon execution of the Order, all fees are non-cancelable and nonrefundable.

Launch Pack Services

Marketo Launch Pack Services provide general guidance and consulting.  The Launch Pack Service descriptions below are provided as a guideline for a typical implementation and are not a guarantee of completed work.

All Launch Pack Services must be completed within the Launch Pack Service term listed on the executed Order.  Scope items required by Customer, but not deliverable within the confines of the virtual consulting hours included in the Service will require the purchase of additional consulting hours.  At the end of the Service term, any remaining Services will be forfeited without refund. 

Starter Launch Pack

The Starter Launch Pack provides training, consulting, and creative services support to get you started with Marketo Engage, including: First Year Success Plan, best practices program templates, technical configuration assistance, up to two seats in on-demand or virtual instructor-led Core Concepts I training, up to four standard email templates, and one standard landing page template.  Includes up to 15 hours virtual consulting assistance with the creation of up to one email program, one newsletter marketing program, one gated content program, and one web form program; as well as guidance to define and execute a source strategy, set up an email deliverability management program, execute audience management, establish basic segmentation, and enable basic reporting.  Office Hours access is provided over the Launch Pack term.

Bronze Launch Pack

The Bronze Launch Pack provides training, consulting, and creative services support to get you started with Marketo Engage, including: First Year Success Plan, best practices program templates, technical configuration assistance, up to two seats in on-demand or virtual instructor-led Core Concepts I training, up to four standard email templates and one standard landing page template.  Includes one 2-day onsite Business Process Workshop and up to 10 hours virtual consulting assistance with the creation of up to: one email program, one newsletter marketing program, one gated content program, one web form program, one nurture or drip program, and one event program; as well as guidance to: define and execute a source strategy, set up an email deliverability management program, execute a scoring strategy, implement a lead handoff strategy, execute audience management, establish advanced segmentation, and enable basic reporting.  Office Hours access is provided over the Launch Pack term.  Travel and living expenses are not included in the price and will be billed separately.

Silver Launch Pack

The Silver Launch Pack provides training, consulting, project management, and creative services support to get you started with Marketo Engage, including: First Year Success Plan, best practices program templates, technical configuration assistance, up to two seats in on-demand or virtual instructor-led Core Concepts I training, up to four standard email templates, and one standard landing page template.  Includes up to 10 hours of project management, one 2-day onsite Business Process Workshop, and up to 30 hours virtual consulting assistance with the creation of up to: one email program, one newsletter marketing program, one gated content program, one web form program, one nurture or drip program, one event program, and one lifecycle model with associated lifecycle management campaigns (requires Lifecycle Modeler subscription); as well as guidance to: define and execute a source strategy, set up an email deliverability management program, execute a scoring strategy, implement a lead handoff strategy, execute audience management, establish advanced segmentation, and enable basic reporting.  Group consulting access is provided over the Launch Pack term.  Travel and living expenses are not included in the price and will be billed separately.

Gold Launch Pack

The Gold Launch Pack provides consulting, project management, and creative services support to get you started with Marketo Engage including: First Year Success Plan, best practices program templates, technical configuration assistance, up to two seats in on-demand or virtual instructor-led Core Concepts I training, up to four standard email templates, and one standard landing page template.  Includes up to 20 hours of project management, one 2-day onsite Business Process Workshop, up to two additional days of onsite consulting, and 30 hours virtual consulting assistance for the creation of up to: one Data Management Workshop, one email program, one newsletter marketing program, one gated content program, one web form program, two nurture or drip programs, one event program, one lifecycle model with associated lifecycle management campaigns (requires Lifecycle Modeler subscription); as well as guidance to: define and execute a source strategy, set up an email deliverability management program, execute a scoring strategy, implement a lead handoff strategy, utilize dynamic content, set up a subscription center, execute audience management, establish advanced segmentation and enable standard reporting.  Group Consulting access is provided over the Launch Pack term.  Travel and living expenses are not included in the price and will be billed separately.

Platinum Launch Pack

The Platinum Launch Pack provides consulting, project management, and creative services support to get you started with Marketo Engage including: First Year Success Plan, best practices program templates, technical configuration assistance, up to one custom email template, and one custom landing page template.  Includes up to 30 hours of project management, one 2-day onsite Business Process Workshop, up to four additional days of onsite consulting, and up to 85 hours virtual consulting for assistance with the creation of up to: one Data Management Workshop, three email and newsletter marketing programs, three gated content programs, three web form programs, three nurture or drip programs, three event programs and one lifecycle model with associated lifecycle management campaigns (requires Lifecycle Modeler subscription); as well as guidance to: define and execute a source strategy, set up an email deliverability management program, execute a scoring strategy, implement a lead handoff strategy, utilize dynamic content, set up a subscription center, execute audience management, establish advanced segmentation, and enable standard reporting.  Group consulting access is provided over the Launch Pack term.  Travel and living expenses are not included in the price and will be billed separately.

ABM Essentials Launch Pack

ABM Essentials Launch Pack provides up to 14 hours of one-on-one virtual consulting to help you start using foundational ABM features of Marketo Engage.  Services include configuration fundamentals, technical setup guidance, best practices advice, help gathering account insights and performing contact discovery, creating target account lists, deploying up to two account-level cross-channel programs, and measuring results of ABM activities with account and segment level dashboards. 

Web Personalization Launch Pack

The Web Personalization Launch Pack will help you to get started with the Marketo Engage Web Personalization application and activate initial campaigns.  Services include up to 15 hours of virtual consulting assistance with technical setup, reviewing use cases, building a best practices personalization campaign, and campaign reporting setup.  Activities for the launch pack include:  defining personalization and how to use it, outlining a personalization use case and strategy, assistance with segmentation and gathering initial analytics, guidance on how to use existing content and create customized calls-to-action for each segment, help mapping content to each stage of the customer journey, activating web nurturing, implementing A/B testing, monitoring and reporting results of web personalization activities, and planning for further personalization campaigns.

Marketo Engage RCA/Advanced Report Builder Launch Pack

The Marketo Engage RCA/Advanced Report Builder Launch Pack includes up to 30 hours of virtual consulting time with a Marketo Engage Expert.  Services include Marketo Engage instance review, guidance on configuring your admin settings, programs, and campaigns for optimal analysis and reporting, building custom dashboards and reports for insight into marketing results and revenue impact.  Your Advanced Reporting launch pack will include: kickoff to review discovery of initiatives, reporting goals, audit of your instance to evaluate your current usage of Marketo Engage and assess your preparedness for advanced analytics and reporting, from the recommendations of the audit your consultant will provide hands on guidance to review and adjust your scoring and lifecycle models, optimize program templates, validate Marketo Engage admin settings, and configure field organizer to segment marketing and sales funnel metrics, review of standard dashboard reporting, build program manager and executive level reporting.

Mobile Engagement Launch Pack

The Mobile Engagement Launch Pack helps you integrate your native mobile app with Marketo Engage and create mobile campaigns that engage your target audience in a personal, relevant way. Services includes up to 15 hours of virtual consulting to cover the technical setup of one native mobile app (iOS and Android platforms) and deliver best-practices consulting to develop up to four mobile campaigns in Marketo Engage.  Activities for the launch pack include: discovery of your business and technical requirements, define an architecture solution to fit your requirements, our technical expert will provide API guidance and a walkthrough of the Marketo Mobile SDK including developer tools and libraries, and our technical expert will assist with the configuration, setup, testing, and debugging of the SDK in your production system. 

Marketo Performance Insight Launch Pack

With the Marketo Performance Insight (MPI) Launch Pack, you’ll have up to 10 hours of one-on-one virtual consulting time with a Marketo Engage expert to build a foundation to understand your marketing impact using Marketo Performance Insights.  Your Consultant will complete an audit of your Marketo Engage reporting structure, guide you through configuring your admin settings, programs, and campaigns for optimal analysis and reporting, and provide personalized training on MPI utilization and best practices.  You and your consultant will use this time to: establish KPIs, review best practices configuration requirements, audit your instance for best practice reporting configuration, and personalized instruction on optimizing and using MPI features, including custom views and filters.

Marketo Sales Connect Basic Setup Launch Pack

The Marketo Sales Connect Basic Setup Launch Pack includes one-on-one virtual consulting time for setup and integration assistance.  Launch Pack activities include: a kickoff and goal setting call to discuss the onboarding process and timeline, business goals, sales processes, and technical implementation steps and resource requirements, a comprehensive walkthrough of Marketo Sales Connect features, and up to 5 hours of group consulting per week for how-to and feature-related questions.  Available exclusively for Marketo customers who have both Marketo and Tout App currently implemented and are moving from Tout App to Marketo Sales Connect.

Marketo Sales Connect Launch Pack

The Marketo Sales Connect Launch Pack includes one-on-one virtual consulting time for setup and integration assistance, user training, and best practices guidance.  Launch Pack activities include: a kickoff and goal setting call to discuss the onboarding process and timeline, business goals, sales processes, and technical implementation steps and resource requirements, one training session for sales managers and power users, one interactive introductory training session for sales users, power user/admin assistance for sales campaign setup, one sales campaign training session for sales users, one ‘tips & tricks’ training session, and one results-oriented training session.

Starter Launch Pack - Japan

Starter Launch Pack - Japan provides consulting and creative services support to get you started with Marketo Engage including: First Year Success Plan, best practices program templates, technical configuration assistance, up to four standard email templates, and one standard landing page template.  Includes up to 15 hours of virtual consulting for assistance with the creation of up to one email program, one newsletter marketing program, one gated content program, and one web form program; as well as guidance to define and execute a source strategy, set up an email deliverability management program, execute audience management, establish basic segmentation, and enable basic reporting. Office Hours access is provided over the Launch Pack term.  Available exclusively in Japan.

Standard Launch Pack - Japan

Standard Launch Pack - Japan provides training, consulting, project management, and creative services support to get you started with Marketo Engage including: First Year Success Plan, best practices program templates, technical configuration assistance, up to four standard email templates, and one standard landing page template.  Core Concepts I training is available for an additional fee.  Includes up to 10 hours of Project Management, up to 80 hours of consulting assistance for the creation of up to: one Data Management Workshop, one email program, one newsletter marketing program, one gated content program, one web form program, two nurture or drip programs, one event program, one lifecycle model with associated lifecycle management campaigns (requires Lifecycle Modeler); as well as guidance to define and execute a source strategy, set up an email deliverability management program, execute a scoring strategy, implement a lead handoff strategy, utilize dynamic content, set up a subscription center, execute audience management, establish advanced segmentation, and enable standard reporting.  Group Consulting access is provided over the Service term.  Travel and living expenses are not included in the price and will be billed separately.  Available exclusively in Japan.

Select Launch Pack - Japan

Select Launch Pack - Japan includes: First Year Success Plan, best practices program templates, technical configuration assistance, one custom email template, and one custom landing page template.  Includes up to 30 hours of Project Management, up to 145 hours of consulting assistance for the creation of up to: one Data Management Workshop, three email and newsletter marketing programs, three gated content programs, three web form programs, three nurture or drip programs, three event programs, one lifecycle model with associated lifecycle management campaigns (requires Lifecycle Modeler subscription); as well as guidance to: define and execute a source strategy, set up an email deliverability management program, execute a scoring strategy, implement a lead handoff strategy, utilize dynamic content, set up a subscription center, execute audience management, establish advanced segmentation, and enable standard reporting.  Group Consulting access is provided over the Service term.  Core Concepts I training is available for an additional fee.  Travel and living expenses are not included in the price and will be billed separately.  Available exclusively in Japan.

Professional Launch Pack - Japan

Professional Launch Pack - Japan includes: First Year Success Plan, best practices program templates, technical configuration assistance, one custom email template, and one custom landing page template.  Includes up to 60 hours of Project Management, up to 300 hours of consulting for the creation of up to: one Data Management Workshop, five email and newsletter marketing programs, two gated content programs, three web form programs, five nurture or drip programs, five event programs, one lifecycle model with associated lifecycle management campaigns (requires Lifecycle Modeler subscription); as well as guidance to: define and execute a source strategy, set up an email deliverability management program, execute a scoring strategy, implement a lead handoff strategy, utilize dynamic content, set up a subscription center, execute audience management, establish advanced segmentation, and build up to five custom advanced reports.  Core Concepts I training is available for an additional fee. Group Consulting access is provided over the Service term. Travel and living expenses are not included in the price and will be billed separately. Available exclusively in Japan.