Cookies Policy

Effective Date: May 24, 2018

This Cookies Policy describes the different types of cookies and similar technologies that may be applied by Marketo, Inc. (“Marketo”) and its Affiliates (Marketo International, Ltd.; Marketo EMEA, Ltd.; Marketo Australia Pty Ltd.; Marketo K.K.; Marketo Solutions Limited (UK); Marketo Solutions, Ltd. (Israel) aka Insightera, Inc.; Marketo Corporation Canada; Bizible; ToutApp, Inc.; Zubhium Inc.) on their respective websites (each, a “Site” and collectively, the “Sites”). 

 We may change this Cookies Policy at any time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.    If you have questions regarding this Cookies Policy, please contact our Data Protection Officer (DPO) by email at privacyofficer@marketo.com, or write to us at the following address: 901 Mariners Island Blvd. Suite 500, San Mateo, CA 94404 ATTN: Data Protection Officer.

 1.   What is a Cookie? 

Cookies are a standard feature of websites that allow us to store small amounts of data on your computer about your visit to a Site. Cookies help us to learn which areas of a Site are useful and which areas need improvement.  Cookies also improve your experience by, for example, remembering your preferences.

You can choose whether to accept cookies by changing the settings on your browser or by clicking on the appropriate opt-out links for the different categories of cookies provided in the Cookie Preference Centers found in the Sites’ footers and Marketo’s cookie banners. However, if you disable this function, your experience on a Site may be diminished and some features will not work as intended depending upon which cookies are disabled.

2. Why do we use Cookies?  

Our Sites uses both 1st party cookies (which are set by the Site being visited) and 3rd party cookies (which are set by a server located outside the domain of a Site). We use 1st party and 3rd party cookies for several reasons. Some cookies are required for technical reasons in order for the Sites to operate, and we refer to these as "strictly necessary" cookies. Some cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites, and we refer to these as "Performance" cookies. Some cookies enable us to provide enhanced functionality and personalization on the Sites and we refer to these as “Functional” cookies. Finally, some cookies enable us and our partners to serve targeted advertisements and we refer to these as “Targeting” cookies..  The specific types of 1st and 3rd party cookies served through the Sites and the purposes they perform are described in the table below.

3. What Cookies Do We Use? 

 Below we list the different types of cookies that may be used on the Sites. To the extent any Personal Information is collected through cookies, the Privacy Notice [https://legal.marketo.com/privacy/] applies and compliments this Cookies Policy. Marketo uses Google Tag Manager to manage its cookies.

Strictly Necessary Cookies.  These cookies enable you to navigate the Sites and to use their services and features. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Cookie Name 

Description of Purpose

Expiration

1st / 3rdParty

Load SmartForms

This cookie loads Marketo SmartForms on the Sites.

Session

1stParty

Marketo Email - 404

This cookie tracks when email recipients receive a 404 error.

Session

1stParty

Marketo Login

This cookie maintains your active login session to Marketo.

Session

1stParty

Swiftype Search

This cookie enables search results on the Sites.

Session

1stParty

bIPS (BIGipServer<pool_name>)

These encrypted cookies provide load balancing.

Session

1stParty

OneTrust (OptAnon)

These cookies placed by OneTrust enable Marketo’s cookie banners and Cookie Preference Centers.

1 year

3rdParty


 

Performance Cookies.   These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are popular and see how visitors move around the Sites. If you do not allow these cookies, we will be less able to optimize the Sites’ performance. All information these cookies collect is aggregated and anonymous.

Cookie Name 

Description of Purpose

Expiration

1st / 3rd Party

Optimizely

These cookies are part of the Optimizely website optimization platform, which performs analytics using aggregated and anonymized data in order to improve the Sites.

Session - 2 years

3rd Party

Google Universal Analytics

These cookies are set by Google Universal Analytics. They are used to calculate visitor, session and campaign data for the Sites' analytics reports.

<1 hour - 2 years

 

3rd Party

Crazy Egg

These cookies are set by Crazy Egg Inc.. They provide aggregate web analytics and heat mapping based on how visitors interact with pages on the Sites.

 

2 years

 

3rd Party

HotJar

These cookies are set by HotJar Ltd. They provide aggregate web analytics and heat mapping based on how visitors interact with pages on the Sites.

 

Session

3rd Party

 

Functional Cookies.  These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies some services may not function properly. These cookies do not directly store personal information, but are based on uniquely identifying your browser and internet device. 

Cookie Name 

Description of Purpose

Expiration

1st / 3rd Party

Attribution Cookie (_ppcMktoCmp)

This cookie is set by Marketo with an ID from the link that brought you to the page 

30 days

1st Party

LivePerson 

These cookies are set by the LivePerson chat sofware used to enable live chat on a website.

Session - 2 years

 

3rd Party

Drift

These cookies are set by the Drift chatbot software used to enable live chat on a website.

 

Session - 2 years

 

3rd Party

Marketo RTP

These cookies are set by Marketo as part of its Web Personalization and ContentAIProducts. They deliver customized content and features based on user choices, past browsing, and inferred information.

 

Session - 2 years

1st Party

Marketo Munchkin (_mkto_trk)

This cookie is set by Marketo. This allows a website to track visitor behavior on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form.

2 years

1st Party

 

Targeting Cookies.   These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. If you do not allow these cookies, you will experience less targeted advertising. These cookies do not directly store personal information, but are based on uniquely identifying your browser and internet device. 

Cookie Name 

Description of Purpose

Expiration

1st / 3rd Party

Google AdWords

These cookies enable behavioral advertising and analytics on the Google AdWords platform.

30 days – 2 years

3rd Party

Google (Youtube)

These cookies enable behavioral advertising and analytics by Google.

2 years

3rd Party

Microsoft Bing

These cookies enable behavioral advertising and analytics by Microsoft Bing.

2 years

3rd Party

Facebook 

These cookies and tracking pixelsenable behavioral advertising and analytics by Facebook.

2 years

3rd Party

LinkedIn 

These cookies enable behavioral advertising and analytics by LinkedIn.

2 years

3rd Party

Twitter

These cookies enable behavioral advertising and analytics by Twitter.

2 years

3rd Party

 

4.  Web Beacons

Cookies are not the only way to recognize or track visitors to a website.  We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs").  These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Sites to another, to deliver or communicate with cookies, to understand whether you have come to our Sites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns.  In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

5. Social Media Features

Our Sites may use social media features, such as the Facebook ‘like’ button (“Social Media Features”). These features may collect your IP address and which page you are visiting on our Sites, and may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on our Sites to a profile page of yours that is provided by a third party social media network in order to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on our Sites. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.

6. Flash cookies or Local Shared Objects

Our Sites may also use so-called "Flash Cookies" to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash Cookies from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time). 

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

7.  Targeted Online and Mobile Advertising

Marketo has engaged one or more third party service providers to track and analyze both individualized usage and volume statistical information from interactions with our Sites. Third party service providers may also serve cookies on your computer or mobile device to serve advertising through our Sites and provide other personalization services in accordance with this Cookie Policy. These companies may collect and use information about your visits to our Sites and other websites in order to provide relevant advertisements about goods and services that may interest you. They may also employ technology that is used to measure and track the effectiveness of advertisements. This can be accomplished by the use of cookies or web beacons to collect information about your visits to our Sites and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personal information that directly identifies you unless you choose to provide these. 

8.  How Do I Manage Cookies?

In addition to the options provided above, you have the right to refuse or accept cookies from the Sites at any time by activating settings on your browser.  Information about the procedure to follow in order to enable or disable cookies can be found on your Internet browser provider’s website via your help screen.  You may wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html for information on commonly used browsers.  Please be aware that if cookies are disabled, not all features of the Sites may operate as intended.

You can adjust your cookie preferences by adjusting your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether.  The Help function within your browser should explain how to do this.  Alternatively, you may visit www.aboutcookies.org or www.allaboutcookies.org to obtain detailed information on how to prevent cookies from being set on your particular browser.

 If you want to clear all cookies left behind by the websites you have visited, here are links where you can download three programs that clean out tracking cookies:

o   http://www.lavasoftusa.com/products/ad-aware_se_personal.php

o   http://www.spybot.info/en/download/index.html, and 

o   http://www.webroot.com/consumer/products/spysweeper/